Why the Online Identity & Data Ownership Debate Matters « emergent by design
What is Revealed: Macro Level
A recent article in the Wall Street Journal, The Really Smart Phone, discusses research conducted by scientists, and the interesting patterns of human behavior they were able to abstract from data collected from smartphones. For example, by analyzing people’s movement records, they were able to predict someone’s future whereabouts with 93.6% accuracy. They’re able to notice symptoms of mental illness, predict stock market fluctuations, and even chart the spread of ideas throughout society, revealing a “god’s-eye view of human behavior.” With billions of people on the planet now carrying a mobile device, we’re able to access data about human complexity that was simply not possible before.